When used properly, graphics can be superior to text when a visitor first enters a site. They can be perceived faster than text and are able to say more with less. The three primary functions of a graphic are:

  1. Help visitors make a decision.
  2. Communicate information.
  3. Make content more visually appealing.

It is good practice not to use graphics extensively. Although effective, graphics are not a substitute for words. In addition, not all visitors have reliable high-speed Internet
connections and these visitors can become frustrated when the page they want does not load quickly.

General Guidelines for Images

  • Maximum file size: 25 megabytes
  • Each page should be kept small in size for ease of viewing.
  • All images should be uploaded to the Media Library (do not link to external images).